In Store Now! Because the Internet
In store now! Because the Internet, by Gretchen McCulloch
If you, like us, have ever asked yourself, ‘is the punctuation in this text correct?’, ‘What does this meme mean?’, or, ‘what is the perfect structure for a tweet?’, then this is the book for you. Linguist Gretchen McCullloch’s Because the Internet examines the ways in which Language, our most abundantly shared resource, is evolving faster than ever before, in strange new directions. An essential companion to lovers of language, and all users of the internet.
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Order your copy today directly through October Books or buy online through our bookshop store and we’ll get a commission on your purchase.
Because the Internet byGretchen McCulloch
Paperback £9.99
Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.
Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
Because the Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.
Order your copy today directly from October Books or buy online through our bookshop store and we’ll get commission on your purchase.
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